New Balance “Zip” industrial

Industrial introducing new line of Zip sneakers for New Balance. I directed, designed and did most of the animation on this. Done while I was the Design Director at Click3X.

zip480x480_C2P New Balance "Zip" industrial

 

Style frames for the project…
zip480x480_C2P New Balance "Zip" industrial

Style frames from another concept that didn’t make the cut…
zip480x480_C2P New Balance "Zip" industrial